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| THE 2ND CHINA TRADE IN SERVICES CONGRESS Beijing, 24-25th NOV. |
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| Tuesday,August 25,2009 Posted: 10:10 BJT(0210 GMT) | | From:Commercial Section, Chinese Embassy in Australia Article type:Original |
Introduction to the 2nd China Trade in Services
Congress
Approved by the State Council of China, organized by the Ministry of Commerce and supported by the Beijing Municipal Government, the 2nd China Trade in Services Congress (hereinafter referred to as the Congress) will be held at China National Convention Center in Beijing on November 24 -25, 2009.
With the theme of “China Services, Globally Shared” and the objective of “Communication, Cooperation, Opportunities and Development”, the 2nd China Trade in Services Congress aims to be the most influential and authoritative event in the field of services trade in China. Participants to the Congress include leaders from international organizations, senior officials from China and selected economies, representatives from intermediary organizations and services enterprises, as well as experts and scholars in the field of services trade, making it an ideal platform for governments to release policies, for enterprises from China and abroad to conduct business talks, and for experts and scholars to discuss hot issues related to trade in services.
The Congress comprises two types of activities, namely comprehensive meetings and specialized trade talks. Comprehensive meetings will include, among others, the opening ceremony, the 4th International Seminar on Trade in Services, and the Annual Conference of China Association of Trade in Services. Specialized trade talks will shed light on five main emerging services sectors with high added values and high technology contents: i.e. design services, advertising, digital animation and games, financial services and environmental services. Through seminars, exhibitions, and business matching meetings, the specialized talks will strive to capture the most advanced ideas and the latest trends of the industry and to create business opportunities for enterprises from China and abroad.
THE 2ND CHINA TRADE IN SERVICES
CONGRESS
SPECIALIZED TRADE TALKS
1. DESIGN SERVICES
2. ADVERTISING
3. DIGITAL ANIMATION AND GAMES
4. ENVIRONMENTAL AND FINANCIAL SERVICES
Specialized Trade Talks I
DESIGN SERVICES
1. TIME AND VENUE
Time: Nov. 24-25, 2009 Venue: China National Convention Center
2. ORGANIZATION
Host： Ministry of Commerce of the People’s Republic of China
Co-host: Beijing Municipal People’s Government
Organizer： Beijing Industrial Design Centre
Partners： China Industrial Design Association
China Industry-University-Research Institute Collaboration
Association
Co-organizer: Shanghai Industrial Design Association
Chongqing Industrial Design Association
Tianjin Industrial Design Association
Guangdong Industrial Design Association
Heilongjiang Industrial Design Association
Shaanxi Industrial Design Association
Hong Kong Trade Development Council
UK Trade and Investment
Italian Industrial Design Association
Seoul Design Centre
3. ACTIVITIES
At present, China is facing significant changes in its economic structure, and design services have become a new driving force. We would like to kindly ask governments around the world to organize their designers and design organizations to attend this Congress and demonstrate their unparallel design capabilities. At the Congress, the International Design Industry Alliance will be established, which aims to attract foreign design companies to China to set up sole proprietorship, joint ventures, or cooperative firms, and increase cooperation between Chinese and foreign design companies who may jointly explore the China’s design market.
During the congress, designers from all over the world will attend the opening ceremony, design exhibitions, trade talks, “Journey of Beijing Design”, etc.
Information Release
1. Chinese government officials, representatives from industrial associations and scholars will be invited to give speeches. Information exchange in international design industry will be strengthened through releases of government policies and the latest trends in domestic and overseas design sector.
2. Show strengths of enterprises through presentation of exhibitors, successful cases, promotion of cooperation models, as well as design activities so as to foster international cooperation.
(Application in advance is needed)
Presentation
1. Presentation of design organizations. All participated design organizations are also invited to attend the Exhibition for Cooperation and Exchange of Design Enterprises at the 4th China Beijing International Culture and Creative Industry Expo (Nov 26-29) , which a lot of Chinese manufacturing enterprises and design enterprises will participate in.
2. Selected outstanding awarded products of China Red Star Design Award in the last four years will be exhibited to let the world know China’s design industry and the strengths of Chinese designers.
3. “Journey of Beijing Design” will be held. Participators will be invited to visit open design organizations and manufacturing enterprises in Beijing to get a better idea of China’s design enterprises or organizations.
Trade Talks
1. One-to-one open business talks will be organized between overseas and Chinese design organizations. A signing ceremony will be held on the morning of Nov 25.
2. International Design Industry Alliance will be founded. All participated design companies are on the invitation list with an aim to form long-tern cooperation.
4. PARTICIPANTS
Design enterprises in the field of industrial design, architecture, furniture and interior design, new media, garments, visual arts, fashion, software, engineering and other related fields.
5. RELEVANT INDUSTRIES
Electronic information, IT communication, equipment manufacturing, medical appliances, home living, architecture, food packaging, and etc.
6. SCHEDULE
Afternoon of Nov 24 Business talks
Free negotiation and presentation (until 25th)
Morning of Nov 25 Signing ceremony
Release of industry information
Afternoon of Nov 25 Release of enterprises information
All moderated by Chen Dongliang, Director of Beijing Industrial Design Center and Song Weizu, Associate Director of Beijing Industrial Design Centre.
7. GUESTS TO BE INVITED
LEE Soon-in, President of Seoul Design Centre, Korea
Ken Koo C.K, President of Asia red dot award, Singapore
Leimei Julia Chiu, Nagaya Design Center, Japan
Alberto Cannetta, Chief Asian consultant of Italian Industrial Design Association
Alberto Alessi, Alessi Italian Design Factory
Michael Thomson, Vice President of BEDA, UK
David B. Srere, Co-President and Chief Strategy Officer of siegel+gale, USA
Alberto Pasquini, President of Crea international, Italy
Knut Maierhofer, Michael Keller, Christoph Rohrer, Armin Schlamp, Manager of KMS TEAM GmbH, Germany
Gabor Lengyel, Lengyel Design Product and Corporate Design Integrated, Germany
Justus Theinert, Theinert Design, Germany
Zhu Tao, President of China Industrial Design Association
Huang Wuxiu, Secretary General of China Industrial Design Association
8. SCALE
Approximately 150 to 200 guests of honor (50 overseas guests, 100-150 Chinese guests.)
9. CONTACT PERSONS
Beijing Industrial Design Centre
Li Rui, Liu Yiwei
Phone: 0086-10-82052086-853/601
Mobile: 0086-13581915917 0086-13161999609
Tax: 0086-10-82054919
E-mail: design-lr@163.com lyw2004bj@126.com
Specialized Trade Talks II
Advertising
1. BACKGROUND
As an independent part of “China Trade in Services Congress”, “Summit Forum for Innovation and Development of China’s International Advertising Service” will be a first-class communication and transaction platform for advertising services.
2. TIME AND VENUE
Time: Nov. 24-25, 2009 Venue: China National Convention Center
3. ORGANIZING COMMITTEE
Host: Ministry of Commerce, P.R.China
Co-organizers: Beijing Municipal People’s Government
Organizer: China International Advertising Corporation
4. TOPICS
The main theme of the 2009 Summit Forum for Innovation and Development of China’s International Advertising Services is “recovery of global economy and enterprises”. Under this theme, the forum will discuss the following topics, such as the development strategy for international advertising services, the strategic ideas of enterprises in building international brands, new demands of international groups in building brands, measures to build competitive brands, fresh ideas about communication in the era of new media and technology, how to guide the lifestyle of consumers in the 3G era, and the development of the media market in 2010.
(1) Recovery of the global economy and enterprises, the development strategies for international advertising services
The global financial crisis has already affected each corner of the world, and people hope that the global economy may recover steadily. In fact, glimpse of recovery has been seen already. As important players in the economy, services trade and the international advertising services should readjust their strategies and strive for new development.
(2) The strategic ideas of enterprises in building international brands
The internationalization of corporate brands has always been an important issue; either it is when Chinese native brands enter the international market, or when foreign brands enter China. China is a vast market, so how to find the most effective branding strategy would be a challenge for each advertising services supplier.
(3) Fresh ideas about communication in the era of new media technology
In today’s provision of advertising services, the development of new media and new technology has provided all possibilities for transmission and communication. New transmission means, innovative methods and communication ideas are affecting and changing the communication of information constantly. What would happen when traditional technology meets with new media technology? It is meaningful to discuss this question.
(4) Lifestyle of consumers in the 3G era
3G era is coming. Maybe it can really change our lifestyle completely. Are we ready to accept? How can we communicate? How can we lead the consumption and lifestyle of consumers? These questions must be answered.
(5) The development of the media market in 2010
The development of media market can reflect changes in the whole economy and can even change the whole economy. The development trend of the media market in key regions in the world will impact the global services trade market.
China is a major player in world media market--China has the most TV audience in the world (the number of TV viewers is triple that of US, and the number of Cable Television users is one-third of global users) and internet users (300 million at the end of 2008). However demands of consumers for media contents have not been satisfied, with only about 15% TV programs being original for the first run ( the State Administration of Radio Film and Television, China); and the box office of China is just 5% of that of U.S.A. Yet, with the boom of digital media and rise in the consumption for media services, China will soon see the rising of content industry.
5. GENERAL PROGRAM
MORNING, DECEMBER 24 REGISTRATION
8：30-12：00 Registration
AFTERNOON, DECEMBER 24 (13:30-17:30) FORUM
• Topic: Stabilization and recovery of the world economy & Development strategy for the international advertising industry
• Host: Secretary-General of Chinese Commercial Advertising Association
• Opening Ceremony (speeches): 13：30-14：00
(1) A representative from the Department of Trade in Services, MOFCOM
(2) A representative from Beijing Municipal Government
(3) A representative from Chinese Commercial Advertising Association
Keynote Speeches: 14：00-17：30
(1) A Representative from the Department of Foreign Trade, MOFCOM
(2) Du Meng, Chairman of Omnicom Asia Pacific
(3) Lin Junming, Chairman of Asia Pacific Advertising Festival
(4) Zang Shuhua, Chairman of Advertising Company of Guangdong Province
(5) Dang He, Chairman of Changrong Communication Group
(6) Gao Jun, Chairman of Meikao Company (China)
Welcome Dinner: 18：00-21：00
NOVEMBER 25 FORUM AND DISCUSSION
Keynote Speeches: 9：00—12：00
(1) The international branding strategy for enterprises during the recovery period of world economy
(2) New requirements for transnational companies to build brands
(3) Methods to build competitive brands
Buffet Dinner: 12：00-13：30
Keynote Speeches (continued): 14：00-17：00
(4) Everything can be publicized--new idea on communication in the new media and technology era
(5) Consumers’ lifestyle in the 3G era
(6) Development of the media market in 2010
Closing of the forum: 17：00
Dinner: 18：00—20：00
Representative advertising enterprises in China are invited, i.e. advertising companies engaged in foreign trade, to discuss how to build brand after mergers and acquisitions; enterprises talk about their problems and opinions, and other hot topics, such as how to build new brands, to attract other advertising companies.
Well-known entrepreneurs of advertising enterprises are invited as keynote speakers, to deliver speeches on the theory, experience and practices of their own companies or themselves; enterprises both at home and abroad are also invited to talk about the demands of their own enterprises, brands, services, and so on.
DECEMBER 24-25 EXHIBITION AND SHOWS
Introduction and image promotion, exhibition and shows, and presentation of work.
6. PARTICIPATING ENTERPRISES
（1）Advertising companies
Excellent advertising companies and associations both from China and abroad, mainly those with strong comprehensive strengths selected by Chinese Advertising Association, many 4A companies affiliated to the five major foreign media companies (Omnicom, WPP, IPG, etc.) and relevant experts from American Advertising Federation and American Association of Advertising Agencies.
（2）Media companies
Influential traditional print media, radio and television media, new media of digital transmission, new outdoor media, wire and wireless internet media and other media companies, such as representatives from CCTV, TVB, CNN and so on.
（3）Related enterprises of new advertising media
New high-tech enterprises in advertising media industry, including mainly new high-tech enterprises of audio-visual digital processing and so on, such as Microsoft, IMB and other leading enterprises in digital processing and video server, etc.
（4）Enterprises related to the advertising industry
Public relations planning companies, market research and consulting firms, consulting firms for corporate strategies, and communication agencies for brand strategies
7. REGISTRATION PROCEDURE
Procedure
(1) Extend invitation and participants give back their written applications
(2) Fill in the forms according to different types of enterprises
(3) Select region
(4) Read the Commitment Letter carefully
(5) Read the Registration Notice carefully
(6) Fill out basic information
(7) Fill out detailed information
(8) Send the Application Form by post
(9) Extend forum invitation and arrange itineraries for guests
Timeframe
(1) Aug 30-Sep 30, 2009: invitation and registration;
(2) Sep 30-Oct 30, 2009: screening and extending formal invitations and deciding on itinerary for each individual;
(3) Oct 30-Nov 15, 2009: confirmation from participants and registration, making preparations for the conference;
(4) November 24-25, 2009: reception and the conference.
8. CONTACT PERSONS
China International Advertising Corporation
Chen Feng Tel: 0086-10-88316515 Mobile: 0086-13801363896 Fax: 0086-10-68365356 E-mail: chengfeng_1222@126.com
Fu Bo Tel: 0086-10-88316516 Mobile: 0086-13810647618 Fax: 0086-10-68365356 E-mail: fbqueen@sina.com
Zhang Lin Tel: 0086-10-88316528 Mobile: 0086-15210074074 Fax: 0086-1068365356 E-mail: duoduo_1210@hotmail.com
Specialized Trade Talks III
DIGITAL ANIMATION AND GAMES
1. TIME AND VENUE
Time: Nov. 24-25, 2009 Venue: China National Convention Center
2. ORGANIZATION
Host: Ministry of Commerce, P.R. China
Organizers: China Mobile Flash Animation Industry Alliance (MAIA)
Co-organizer: Zhongguancun Association Joint Conference
3. OVERVIEW
The Fair plans to invite 3 international and 7 domestic key outsourcers who are outstanding in the production, development, sale and distributions of digital animation games and who will release information about 100 animation-related projects. The Fair will hold one-to-one business talks, each lasting for 30 minutes. The Business Center of the conference is responsible for the timeframe. Results will be summarized after the meetings, and a signing ceremony will be held in the afternoon of Nov. 25, 2009.
On the basis of rich project resources owned by the organizer and up to one hundred projects information collected during this event, there will be on-going releases of project information, presentation of enterprises and match-making opportunities by virtue of the website, making it an everlasting platform for digital animation and games industry.
4. PARTICIPANTING ENTERPRISES
Cartoon: those engaged in the creation, distribution, outsourcing and derivative products of cartoons.
Animation: those engaged in the design, production, distribution, technological support, outsourcing and derivative products of animation.
Games: those engaged in the R&D, design, operation, outsourcing and derivative products of games.
Human resources: those providing trainings and education for the animation and gaming industry.
Investment organizations: investment organizations willing to know more about or invest in animation gaming projects.
5. RELEVANT INDUSTRIES
Software and services outsourcing, publication, film and animation broadcasting, electronic games, internet games and mobile phone games, toy manufacturing and training and education.
6. SCHEDULE
Nov 24, 2009 13:30-14:00 Sign in
14:00-16:30 Business talks
Nov 25, 2009 8:30-9:30 Sign in
9:30-11:30 Business talks
Nov 25, 2009 14:00-15:00 Signing ceremony
7. GUESTSTO BE INVITED
Domestic Guests
Qiu Bojun CEO of Beijing Kingsoft DEG Co., Ltd.
Li Hon gming Vice President of Beijing Perfect World Co., Ltd.
Wu Guoliang COO of Beijing LianZhong Computer Technology Co., Ltd.
Lu Zhenggang CEO of Crystalnj.china-designer.com
Huang Jun General Manager of China Film Animation Co., Ltd.
Huang Wei
Manager of Beijing Gamease Age Internet Technology Co., Ltd Government Affairs
Wang Lifeng CEO of Eastar Digital Corporation
International guest (undetermined)
8. REGISTRATION PROCEDURE
(1) Fill in information on the website of China Trade in Service Congress--Digital Animation and Games (http://tradeinservice.mofcom.gov.cn): information about the enterprise, project and attendees. The deadline is October 15, 2009.
(2) Confirm registration information via telephone or email before mailing the materials or getting the invitation card.
(3) Participate in the conference with the invitation card on Nov 24.
9. CONTACT PERSONS
China Mobile Flash Animation Industry Alliance (MAIA)
Mrs. Chen Zhen
Phone: 0086-10-88465525-803
Cell phone: 0086-13810581946
Fax: 0086-10-88465525-804
Email: chenzhen@maia.org.cn
Mrs. Ji Xiaoshuang
Phone: 0086-10-88465525-805
Cell phone: 0086-13264175579
Fax: 0086-10-88465525-804
Email: jxs@maia.org.cn
Specialized Trade Talks VI and V
ENVIRONMENTAL AND FINANCIAL SERVICES
1. BACKGROUND
Since China adopted the reform and opening-up policy, China’s trade in services has developed rapidly, and its share in global trade in services has witnessed constant increase. In 2008, however, affected by the global financial crisis, trade dropped down and market demand declined, and trade in services was also adversely affected. In 2009, the development of trade in services still faces many challenges.
In order to promote the development of China’s services sector and trade in services, China Council for the Promotion of International Trade and Ministry of Commerce will jointly host the “First China International Environmental and Financial Services Forum”, which consists of two concurrent forums on environmental and financial services, shows and match-making meetings.
2. PURPOSE
With an aim to promote China’s trade in services, the Forum will release relevant policies, explore the development trends of the sector and strategies dealing with the financial crisis, discuss hot issues related to environmental services and financial services, know more about the advanced ideas, experience, technologies and products so as to promote the international exchanges and cooperation among services trade institutions and enterprises.
3. TIME AND VENUE
Time: Nov. 24-25, 2009 Venue: China National Convention Center
4. ORGANIZING COMMITTEE (TO BE INVITED)
Host: Ministry of Commerce, P.R.China
China Council for the Promotion of International Trade (CCPIT)
Ministry of Environmental Protection, P.R.C. (MEP)
Partners: American Chamber of Commerce (to be invited)
EU-China Chamber of Commerce
British Chambers of Commerce
Canada China Business Council (CCBC)
Japan External Trade Organization (JETRO)
Hong Kong Trade Development Center (HKTDC)
Organizer: Economic Information Department, CCPIT
China Environment Service Industry Association
5. PARTICIPANTS
More than 300 representatives from domestic and foreign governments, financial institutions, environmental services organizations, research institutes, industrial associations and enterprises will join in the event.
6. PROGRAMS
PARALLEL FORUM I: CHINA INTERNATIONAL COOPERATION FORUM ON ENVIRONMENTAL SERVICES
Topics:
(1) Economic recovery & development trends and opportunities of environmental services industry;
(2) Experience of developed countries in developing environmental services;
(3) Mechanisms and channels to foster international cooperation on environmental services;
(4) Integration of environment-friendly projects of local government and foreign advanced technologies;
(5) Watershed management and enterprise function;
(6) Comparison between foreign and domestic biological restoration mechanism.
PARALLEL FORUM II: CHINA INTERNATIONAL COOPERATION FORUM ON FINANCIAL SERVICES
14:00-15:00 Session I: Analysis of the financing policies for SMEs
14:00-14:20 Interpretation of the Policy Supports of Governments to SMEs
By a Chinese government official
14:20-14:40 Financial innovation and enterprise financing in the post-financial crisis times
By an expert from Chinese financial organization
14:40-15:00 Comparison between foreign and domestic financing policies and services for SMEs
By an expert from foreign financial organization
15:00-17:00 Session II: Analysis of SMEs’ financing services
15:00-15:15 How can SMEs use the Growth Enterprise Market to obtain financing services?
By an expert from the Growth Enterprise Market of Shenzhen Stock Exchange
15:15-15:30 Case analysis of how commercial banks provide small-sum loan services for SMEs
By a representative from Zheshang Commercial Bank
15:30-15:45 SME financing and VC
By an expert from well-known PE and VC organizations
15:45-16:00 SME financing services provided by foreign financial organizations
By a representative from SME credit and loan dept. of foreign banks
16:00-16:15 The role of small credit guarantee organizations in SME financing
By a representative from small credit and loan pledge organizations
16:15-16:30 Financial supports to Chinese enterprises that strive to go global
By an expert in overseas investment promotion organizations
16:30-16:45 How can SMEs use financial services to prevent risks in trade?
By an expert from China Export & Credit Insurance Corporation
16:45-17:00 Q & A
15:30-17:30 Matchmaking for Environmental Services and Projects
Matchmaking between environmental services providers, environmental project holders and financial services organizations
Nov. 25, 2009
09:00-11:30 Matchmaking for Financial Services and Projects
Matchmaking between financial services providers and SMEs as well as associations from sectors like industry design, advertising, digital products and animations, etc.
Nov. 24-25, 2009
Display of Environmental Services, Financial Services and Products
Organizations that have interests may lease exhibition areas for presentation of their services (2 days)
7. REGISTRATION
1. Participants can send the application form to the Organizing Committee before Nov. 20, 2009 via e-mail or fax.
2. Confirmation from the Organizing Committee will be sent back.
8. CONTACT PERSON
China Council for the Promotion of International Trade
Ms. Zheng Yi Ms. Li Wei
Tel: 0086-10-88075739 0086-10-88075755
Mobile: 0086-13501314332 0086-13521080637
Fax: 0086-10-68030747
Email:zhengyi@ccpit.org liwei@ccpit.org
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Bilateral Visits
